AI THAT VALUES GOLD— NOT EMOTIONS.

Robots don't haggle – they just calculate, because your gold is worth more than a guess.

Our AI gives you a live, data-driven valuation based on real-time gold prices, weight and purity – and we even show you what we'll resell it for and how much we'll make. Your quote is price-locked: if gold drops, we honour the original offer; if it goes up, we pay you more. No nonsense, no greed – just transparent maths and fast cash.

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⚡ Instant AI valuation • 💯 100% free • 🔒 Secure & confidential

Why Choose
Sell My Gold?

Trusted local gold buyers • Fair prices • Quick payments

BEST RATES

Top Prices

Daily gold price tracking • Competitive rates • No hidden fees

LICENSED

100% Secure

Licensed & insured • Secure transactions • Full documentation

SAME DAY

Instant Cash

Immediate payment • Cash or transfer • On the spot

How It Works

6 Simple Steps to Turn Your Gold Into Cash

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Speak to Our AI for an Instant Approximate Valuation

Start by chatting with our intelligent valuation assistant. Tell the AI what items you want to sell and it will give you an approximate value based on weight, purity and market conditions. This gives you a fast, no-obligation idea of what your gold may be worth.

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If You're Happy, Provide Your Address

If you like the approximate valuation, simply give the AI your address. We will immediately send you a secure, insured postage pack designed for safely sending gold, jewellery and coins.

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Send Your Gold Using the Secure Pack

Place your items in the pack, seal it, and pop it into any Post Office. Everything is fully tracked and insured, giving you complete peace of mind.

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We Confirm Receipt & Begin Testing

As soon as your pack arrives, we notify you. A real human expert then carefully inspects and professionally tests your items to confirm weight, purity and current market value.

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Receive Your Final Offer

Once testing is complete, we contact you again with a confirmed, guaranteed offer. You are always in full control — there is no pressure to sell.

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Get Paid the Same Day

If you choose to go ahead, we send the money directly to your bank the same day we receive your approval. If you decide not to sell, we return your items to you free of charge.

Find Your Nearest
Location

We have multiple locations across Hertfordshire and surrounding areas. Find your nearest branch and visit us today.

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5,000+ ACTIVE CUSTOMERS

Join thousands of satisfied customers who trust us with their gold